Quote Response Audit for freight forwarders

Freight forwarders lose more business to slow quotes than to price.

When a rate request sits in an inbox for an hour, the shipper has already booked with whoever replied first. Alea builds AI-supported systems that get your quotes out in minutes, so you win the loads you're losing today.

You're not losing quotes on price. You're losing them on speed.

In most forwarding operations, the quote process looks like this:

01

Waiting

A rate request lands in a shared inbox and waits for someone free.

02

Beaten

By the time the quote goes out, the shipper has booked with whoever was faster.

03

Chasing

Your team spends the day chasing carrier rates and status updates instead of winning business.

04

Blind

No one can tell you your real quote win rate, or what slow responses are costing you.

Slow quotes are a number on your P&L. You've just never measured it.

Every quote that goes out too late is a load you didn't win, at the margin you didn't earn. Across a month that's real money walking out the door, quietly, every week.

15 to 20%

typical quote win rate in freight; response speed, not price, is the biggest reason a quote loses

The first thing we do is put a figure on what it's costing you.

Quotes out in minutes, not hours, without adding headcount.

We build an AI-supported quote-response system that works inside your existing setup:

• Inbound rate requests triaged and drafted into quotes in minutes.
• Carrier rates gathered and chased automatically.
• Every unconverted quote followed up: nothing left to rot in an inbox.
• Response time and win rate finally visible, so you can see what's working.

Built on top of whatever you run today, not another platform to migrate to.

We build these systems and run them ourselves.

Our own operation runs on an AI system we built that handles the majority of the day-to-day. We bring you the same approach, and in the audit we show it working on a real rate request from your operation, not a generic demo.

Start with a one-week Quote Response Audit.

In one week, we measure your real quote turnaround and win rate, put a £ figure on what slow responses are costing you, and show you the fix, with a live demo on your own quotes.

• Your real quote-response baseline: turnaround time and win rate.
• The £ figure: what slow responses are costing you each month.
• A prioritised fix plan, with a quick win you can feel fast.
• A live AI quote-response demo on your own scenario.

£1,500, or £950 for our first few founding clients.