Freight forwarders lose more business to slow quotes than to price.
A rate request that sits for an hour has lost to whoever replied first. Alea gets quotes out in minutes.
You're not losing quotes on price. You're losing them on speed.
In most forwarding operations:
Waiting
Waits in a shared inbox.
Beaten
The shipper booked with whoever was faster.
Chasing
The day goes on chasing carrier rates.
Blind
No one knows the win rate, or what slow responses cost.
Slow quotes are a number on your P&L. You've just never measured it.
Every late quote is a load you didn't win, at the margin you didn't earn.
15 to 20%: typical freight quote win rate; speed, not price, decides most losses
We put a figure on it first.
Quotes out in minutes, not hours, without adding headcount.
Inside your existing setup:
- Rate requests triaged and drafted into quotes in minutes.
- Carrier rates gathered and chased automatically.
- Every unconverted quote followed up.
- Response time and win rate visible.
Built on whatever you run today.
We build these systems and run them ourselves.
Our operation runs on an AI system we built; the audit shows it on a real rate request of yours.
Start with a one-week Quote Response Audit.
One week: turnaround and win rate measured, a £ figure on slow responses, the fix shown on your own quotes.
- Your quote-response baseline.
- The monthly £ figure.
- A prioritised fix plan with a quick win.
- A live demo on your own scenario.
£1,500, or £950 for our first few founding clients.
Book a 20-minute call
We put a figure on what slow quotes are costing you, then show you the fix on your own rate requests.