Our own operation

Applied AI and professional services. Build period to 15 August 2026

The client here is us. We built the commercial foundation for Alea Applied AI the way we build for anyone else: positioning, offer architecture, website, operating workspace, prospecting infrastructure, outbound sequences, pipeline and content system. It runs without anyone touching it, and we open it up on the call.

Key figures

• 20: Apollo sequences built
• 1,085: contacts added to sequences
• 234: emails delivered
• 5 by 4: vertical and region matrix

The challenge

The business needed to move from broad automation capability to a clear, sellable operating proposition. The audience, workflows, offer, proof model, outbound system and delivery path all needed to agree before scale could be justified.

The insight

Founders do not buy AI adoption. They buy fewer missed enquiries, faster follow-up, cleaner scheduling and less coordination overhead. That reframed the offer from technology implementation to measurable operating outcomes with agreed acceptance criteria.

What we did

1. Repositioned the business around applied AI systems for founder-led professional service firms.
2. Designed a diagnostic-to-pilot offer with written acceptance criteria and a path to implementation or a managed service.
3. Built a five-vertical, four-region matrix spanning workflow pain, buyer language and campaign-specific sequences.
4. Created the website, the operating workspace, the content system, the pipeline, the scorecards and the day 30, 60 and 90 decision gates.
5. Deployed Apollo infrastructure, contact sourcing, four-step sequences, controlled-volume sending and performance reporting.

Outcomes

• Outbound infrastructure: 20 Apollo sequences built
• Targeting architecture: 18 targeting cells across the approved matrix
• Sequence-ready audience: 1,085 contacts added to sequences
• Controlled outbound activity: 236 sent, 234 delivered, 99.2 percent delivery
• Reached contacts: 148 contacts emailed
• Early replies: 3 email replies from 2 contacts
• Active-cell queue: 131 contacts scheduled
• Commercial operating model: Day 30, day 60 and day 90 decision gates
• Market architecture: 5 verticals across the US, the UK, Portugal and Spain
• Demand capture surface: Website, diagnostic action and proof-led offer live

What changed

The result is a functioning commercial system, not a brand refresh. Positioning, website, offer, pipeline, sequences, controlled sending, content and experiment governance now operate from the same thesis. The first performance data is deliberately treated as calibration: delivery is healthy, response is early, and weak cells can be cut rather than rationalised.

Evidence

Services: Positioning, Offer design, Website strategy and copy, Diagnostic, Segmentation, Apollo infrastructure, Outbound copy, CRM and operating system, Content strategy, Analytics and experiment design.

Verification sources: authenticated Apollo analytics and sequence inventory, the live operating workspace and the live website. Activity figures cover 15 May to 15 August 2026. This page does not claim won revenue, completed pilots or held meetings; those figures are excluded from the outcomes on purpose.